NES Launches Spanish YouTube Channel

NASHVILLE, Tenn. – Nashville Electric Service (NES) is taking its energy-saving advice to the Spanish-speaking community online by becoming the first utility in the nation to launch a Spanish YouTube channel. UtiliTV en Espa–ol helps customers learn simple ways to reduce their energy usage. The YouTube channel, youtube.com/utilitvenespanol, will include short videos that demonstrate easy, energy-efficiency home improvements, conservation tips, various bill-pay methods, and NES process for restoring power after a storm. By having a social media presence in Spanish, we are able to reach a larger number of our Spanish-speaking customers with information to help them make smart, energy-saving decisions, said Laurie Parker, NES Communications Coordinator. For the past six years, NES has expanded its outreach to a rapidly growing Spanish-speaking customer base by offering sections of its website in Spanish, bilingual customer service representatives and a Spanish interactive voice-recognition system when calling NES. Along with the launch of its Spanish channel, NES will also be offering a series of new how-to videos on its main YouTube site, youtube.com/NashvilleElectric. Nashville Electric Service is one of the 12 largest public electric utilities in the nation, distributing energy to more than 360,000 customers in Middle Tennessee. For more information about NES, visit nespower.com.