Nashville, Tenn. – Nashville Electric Service is one of the top utilities when it comes to using social media, according to the 2011 E Source Utility Social Media Survey released Tuesday. E Source conducted its second national social media survey in early 2011. The electric, gas, water, and combination utilities that participated in the survey were asked which utilities they considered to be social media leaders. The top-ranked utilities are: Public Utilities Salt River Project Memphis Light, Gas and Water Division Public Service of New Hampshire Nashville Electric Service Austin Energy Investor-Owned Utilities Avista Utilities Duke Energy Pepco Pacific Gas and Electric American Electric Power Southern Company Idaho Power Dominion NES entered the social media world in early 2009 and has since leveraged these new communications channels to enhance customer service, public relations campaigns, and outage and crisis communications. NES regularly participates in a two-way dialogue with customers regarding NES news, power outage updates and energy-saving advice. Following the paralyzing flood in May 2010, we relied heavily on Twitter and Facebook to disseminate important information and to answer the 24/7 influx of customers questions, said Laurie Parker, NES Communications Coordinator. NES also utilized Facebook to create a fan page for the recent 2011 Public Power Lineworkers Rodeo held in Nashville. Teams were encouraged to upload and share their own photos and videos from the event. Hundreds of utilities are now using social media in their communication, marketing, web, and customer service strategies, says Matthew Burks, senior manager of E Source Mass-Market Services. The most successful utilities see the long-term implications of this channel and are investing the time, staff, and infrastructure to integrate it into their daily operations. Facebook – facebook.com/NESPower Twitter – twitter.com/NESPower YouTube – youtube.com/NashvilleElectric About Nashville Electric Service: Nashville Electric Service is one of the 12 largest public electric utilities in the nation, distributing energy to over 360,000 customers in Middle Tennessee. About E Source: E Source has been providing unbiased, objective energy business intelligence to over 300 utilities and large corporate energy users for more than 20 years.